Branding Basics: A Step By Step Guide to Create A Lasting Impression eBook

Being able to define your business and its purpose can have a significant impact on your ability to build a customer base. Before you can start creating your brand, learn what a brand is and how it fits into your marketing strategies. Branding is the process where a business makes itself known to the public and differentiates itself from competitors. Branding typically includes a phrase, design or idea that makes it easily identifiable to the public.